About Faces of MBC

Genentech, a member of the Roche Group, has partnered with Living Beyond Breast Cancer, Metastatic Breast Cancer Network, and METAvivor to recognize the 155,000 people living in the United States with an incurable and the most advanced form of breast cancer, Stage IV metastatic breast cancer (MBC).

The Faces of MBC campaign started in 2010 with the goal to give a voice to people living with metastatic breast cancer and their families. In order to gain an understanding of the unique support needs, Genentech conducted surveys in 2010 and 2011, and used results to develop a series of videos to share the journey of women faced with the diagnosis, as well as how their supporters provided support. Faces of MBC launched a Facebook app in 2012 to provide a resource for support on the emotional journey of MBC and in 2013, hosted a website forum for people to share their inspirational stories of courage.

In addition to spreading metastatic breast cancer awareness through the stories of courage and support to people living with MBC and their families, Genentech has also donated up to $20,000 per year to MBC initiatives for video wall views.
 

More than 760 people living with MBC responded to our 2011 survey and shared what it feels like to live with this disease. Read more about this year’s results and our 2010 results to learn how these women hope for more acceptance, support and research dedicated to finding a cure.

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We received 760 total survey responses (699 online and 61 mobile) that revealed MBC patients felt their own family and friends do not understand the difference between early stage and advanced breast cancer. They also acknowledged that family and friends don't always know what to say or how to help. People living with MBC shared that it’s the little things in life that make the biggest difference – sending a card or just making a simple phone call to check-in.

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