Genentech, a member of the Roche Group, has partnered with Living Beyond Breast Cancer, Metastatic Breast Cancer Network, and MetaVivor to recognize the 155,000 people living in the US with metastatic breast cancer (MBC), a disease for which there currently is no cure. The campaign started in 2010 as an effort to learn more about how people living MBC identify with and feel about living with the disease.
To help understand MBC families' unique support needs, Genentech conducted two surveys in 2010 and 2011 and used results from the surveys to develop a series of Faces of MBC videos, featuring real women living with the disease and their supporters. Faces of MBC shows the emotional journey of those living with MBC and provides a forum to share their inspirational stories of courage.
In addition to spreading awareness, Genentech has also agreed to donate $1 to metastatic breast cancer initiatives (up to $20K) for every video view on Metastatic Breast Cancer Awareness
Day - Oct. 13.